Employee based brand equity: A third perspective

File Size Format
55762_1.pdf 139Kb Adobe PDF View
Title Employee based brand equity: A third perspective
Author King, Ceridwyn; Grace, Debra Ann
Year Published 2009
Publisher Routledge
Citation Services Marketing Quarterly, Vol. 30(2), pp. 122-147
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/15332960802619082
Copyright Statement Copyright 2009 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Full Record

Griffith University copyright notice