Show simple item record

dc.contributor.authorKing, C
dc.contributor.authorGrace, D
dc.date.accessioned2017-05-03T12:53:51Z
dc.date.available2017-05-03T12:53:51Z
dc.date.issued2009
dc.date.modified2010-08-06T07:23:47Z
dc.identifier.issn1533-2969
dc.identifier.doi10.1080/15332960802619082
dc.identifier.urihttp://hdl.handle.net/10072/28364
dc.description.abstractDespite academics and practitioners alike promoting the positive outcomes of employees being aware of the organization's brand in the context of their work environment, there appears to be no evidence thus far to understand the impact of such brand building efforts from an employee perspective. This paper promotes that there is, in fact, a third perspective of brand equity, that being Employee Based Brand Equity (EBBE). In particular, a framework of EBBE dimensions is developed herein, thus representing a significant contribution to the marketing literature and holding strong relevance for service organizations around the globe. The benefits derived from such a framework and, thereby, delivering value to the organization are manifested in brand citizenship behaviors, employee satisfaction and intention to stay with the organization, as well as positive employee word of mouth. This paper sets the scene for future research within this important, but neglected, research domain.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent143116 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom122
dc.relation.ispartofpageto147
dc.relation.ispartofissue2
dc.relation.ispartofjournalServices Marketing Quarterly
dc.relation.ispartofvolume30
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.titleEmployee based brand equity: A third perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2009 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorGrace, Debra A.


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record