An exploration of conspicuous and non-conspicuous donation behavior based on consumer characteristics

File Size Format
30380_1.pdf 144Kb Adobe PDF View
Title An exploration of conspicuous and non-conspicuous donation behavior based on consumer characteristics
Author Griffin, Deborah; Grace, Debra Ann
Publication Title ANZMAC 2005: Broadening the Boundaries : Conference Proceedings
Editor Dr Sharon Purchase
Year Published 2005
Place of publication Perth WA
Publisher University of Western Australia
Abstract This paper explores the conceptualization of what we term “conspicuous donation behavior” and “non-conspicuous donation behavior” and provides initial insight into their relationships with involvement, self-monitoring, age and gender. The results indicate that involvement, age and gender have significant relationships with “conspicuous donation behavior”, whereas only involvement exhibits a significant relationship with “non-conspicuous donation behavior”. The results provide a number of theoretical and practical implications and suggests new avenues for future research.
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 0-646-45546-X
Conference name ANZMAC 2005: Broadening the Boundaries
Location Fremantle, West Australia
Date From 2005-12-05
Date To 2005-12-07
URI http://hdl.handle.net/10072/2837
Date Accessioned 2006-02-09
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Show simple item record

Griffith University copyright notice