Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

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Title Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Author Pope, Nigel Kenneth; Voges, Kevin E.; Brown, Mark
Year Published 2009
Publisher ME Sharpe, Inc.
Citation Journal of Advertising, Vol. 38(2), pp. 5-20
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.2753/JOA0091-3367380201
Copyright Statement Copyright 2009 M. E. Sharpe, INC. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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