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dc.contributor.convenorJill Sweeney and Geoff Soutar
dc.contributor.authorGriffin, Deborah
dc.contributor.authorO'Cass, Aron
dc.contributor.editorDr Sharon Purchase
dc.date.accessioned2018-03-27T04:40:34Z
dc.date.available2018-03-27T04:40:34Z
dc.date.issued2005
dc.date.modified2008-10-31T05:50:50Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/14-Social/14-Griffin_OCass.pdf
dc.identifier.urihttp://hdl.handle.net/10072/2838
dc.description.abstractWhile much of the research within the social marketing domain focuses on negative or aberrant social issue behaviours, this study seeks to understand those individuals who voluntarily engage in pro-social behaviours - which in the context of this study is viewed as social issue exchange. Accordingly, this study examines the individual characteristics of involvement, perceived risk, age and gender and their relationships for individuals who voluntarily engage in pro-social behaviours. Data was gathered from a convenience sample of respondents across six social issues. The results indicate that higher social issue involvement is related to a lower perception of risk with engaging in a pro-social behaviour. Moreover, the results indicate that this relationship is most significant for older females.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent194807 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherUniversity of Western Australia
dc.publisher.placePerth WA
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundaries
dc.relation.ispartofconferencetitleANZMAC 2005: Broadening the Boundaries : Conference Proceedings
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle, West Australia
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titlePro-social behaviour: an exploratory study of individuals who undertake positive social behaviours
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© The Author(s) 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorGriffin, Deborah


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    Contains papers delivered by Griffith authors at national and international conferences.

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