Group Learning in Marketing: An Exploratory Qualitative Study of its Usefulness

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Title Group Learning in Marketing: An Exploratory Qualitative Study of its Usefulness
Author Sweeney, Arthur; Weaven, Scott Keith W
Publication Title Proceedings of ANZMAC 2005
Editor ANZMAC 2005
Year Published 2005
Publisher University of Western Australia
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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