An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
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| Title | An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values |
|---|---|
| Author | Westberg, Kate; Pope, Nigel Kenneth |
| Publication Title | ANZMAC 2005 |
| Editor | Sharon Purchase |
| Year Published | 2005 |
| Publisher | University of Western Australia (published online) |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2843
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