An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values

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Title An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Author Westberg, Kate; Pope, Nigel Kenneth
Publication Title ANZMAC 2005
Editor Sharon Purchase
Year Published 2005
Publisher University of Western Australia (published online)
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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