An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values

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Title An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Author Westberg, Kate; Pope, Nigel Kenneth
Publication Title ANZMAC 2005
Editor Sharon Purchase
Year Published 2005
Place of publication Perth, WA
Publisher University of Western Australia (published online)
Peer Reviewed Yes
Published Yes
ISBN 0-646-45502-8
Conference name ANZMAC 2005
Location Fremantle, WA
Date From 2005-12-05
Date To 2005-12-07
URI http://hdl.handle.net/10072/2843
Date Accessioned 2006-02-13
Date Available 2007-03-21T21:22:25Z
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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