An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
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| Title | An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values |
|---|---|
| Author | Westberg, Kate; Pope, Nigel Kenneth |
| Publication Title | ANZMAC 2005 |
| Editor | Sharon Purchase |
| Year Published | 2005 |
| Place of publication | Perth, WA |
| Publisher | University of Western Australia (published online) |
| Peer Reviewed | Yes |
| Published | Yes |
| ISBN | 0-646-45502-8 |
| Conference name | ANZMAC 2005 |
| Location | Fremantle, WA |
| Date From | 2005-12-05 |
| Date To | 2005-12-07 |
| URI | http://hdl.handle.net/10072/2843 |
| Date Accessioned | 2006-02-13 |
| Date Available | 2007-03-21T21:22:25Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2843
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