An Alternative Approach for identifying segments for personal elecrtronic banking technological Services

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Title An Alternative Approach for identifying segments for personal elecrtronic banking technological Services
Author Rugimbana, Robert
Publication Title Marketing : Building business, shaping society
Editor Kate Ui Ghallachoir
Year Published 2005
Publisher Academy of Marketing
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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