Corporate Communication Effects and Crisis Type: Deriving managerial implications from theory

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Title Corporate Communication Effects and Crisis Type: Deriving managerial implications from theory
Author Sparks, Beverley; Glendon, Ian; McDonald, Lynette Maree
Publication Title Marketing : Building business, shaping society
Editor Kate Ui Ghallachoir
Year Published 2005
Publisher Academy of Marketing
Peer Reviewed Yes
Published Yes
Publisher URI http://www.academyofmarketing.org/
Alternative URI http://am2005.dit.ie/2005/
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Health Institute; Behavioural Basis of Health; Griffith Institute For Tourism; Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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