Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

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Title Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data
Author Lowe, Benjamin; Winzar, Hume Francis
Publication Title ANZMAC 2005 Conference
Editor ANZMAC 2005
Year Published 2005
Publisher The University of Western Australia
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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