An Exploratory Study of Parental Christmas Gift Giving and Brand Evaluations

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Title An Exploratory Study of Parental Christmas Gift Giving and Brand Evaluations
Author Clarke, Peter David; Fenech, Tino Oresti
Publication Title Marketing in an Inter-connected World: Opportunities and Challenges
Editor Carol DeMoranville
Year Published 2005
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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