Supporting Elements and Impediments to Growth in a Maturing Franchising Sector: New Evidence from Australia

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Title Supporting Elements and Impediments to Growth in a Maturing Franchising Sector: New Evidence from Australia
Author Weaven, Scott Keith W; Frazer, Lorelle
Publication Title Marketing in an Inter-connected World:Opportunities and Challenges
Editor Carol W. DeMoranville
Year Published 2005
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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