Drivers and Barriers to International Expansion by Australian Franchisors

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Title Drivers and Barriers to International Expansion by Australian Franchisors
Author Frazer, Lorelle; Merrilees, Bill; Weaven, Scott Keith W
Publication Title 2005 International Society of Franchise Conference Proceedings
Editor John Stanworth
Year Published 2005
Place of publication London
Publisher International Society of Franchising
Abstract The widespread growth in business format franchising as an international business model is widely reported. This paper reviews the status of international franchising by Australian franchisors. A comprehensive study of the population of Australian franchisors was conducted to examine the motivational incentives and barriers to offshore expansion. In particular, data was gathered on preferred international locations, international franchising strategies and modes of entry, pre-internationalisation activities and factors impeding the overseas expansion. Consistent with previous research, results show that larger and more experienced franchisors seek to grow their organisations through expanding to host countries. Master franchising and joint ventures are preferred modes of entry, and many franchisors locally adapted systems and processes in transferring their business concepts to different cultural and regulatory environments. In opposition to recent research, Australian franchisors placed lesser emphasis on macroeconomic influences upon the decision to internationalise.
Peer Reviewed Yes
Published Yes
Conference name 2005 International Society of Franchising Conference
Location University of Westminster, London
Date From 2005-05-20
Date To 2005-05-22
Date Accessioned 2005-12-16
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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