The McCafe Experience - Co-branding Case Study

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Title The McCafe Experience - Co-branding Case Study
Author Wright, Owen; Frazer, Lorelle
Publication Title European Marketing Academy (EMAC) 34th Conference Proceedings
Editor Gabriele Troilo
Year Published 2005
Publisher European Marketing Academy
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emac-online.org/r/default.asp?iId=IHGMD
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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