McCafe...Sub-Brand, Para-Sub-Brand Or Co-Brand?

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Title McCafe...Sub-Brand, Para-Sub-Brand Or Co-Brand?
Author Wright, Owen; Frazer, Lorelle; Merrilees, Bill
Publication Title ANZMAC 2005 Conference Proceedings
Editor Dr Sharon Purchase
Year Published 2005
Publisher School of Business, University of Western Australia
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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