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dc.contributor.convenorJillian Sweeney & Geoff Soutar
dc.contributor.authorGrace, Debra
dc.contributor.authorAnderson, Sharlene
dc.contributor.editorDr Sharon Purchase
dc.date.accessioned2018-03-27T04:10:32Z
dc.date.available2018-03-27T04:10:32Z
dc.date.issued2005
dc.date.modified2007-03-21T21:20:43Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/3-Consumer-Beh/3-Grace.pdf
dc.identifier.urihttp://hdl.handle.net/10072/2887
dc.description.abstractThe debate over the introduction of “superannuation choice” in Australia has resided within two opposing economic theories – free market theory and public interest theory. However, consumer behaviour theory has been overlooked in the argument, and given that consumer choice is the focal issue being debated, this is a significant oversight. This paper addresses this oversight by empirically examining constructs such as consumer involvement, subjective and objective knowledge, consideration of future consequences, age and education in the context of superannuation. The findings have significant implications for future marketing in this area.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherThe University of Western Australia
dc.publisher.placePerth, WA
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005 Conference
dc.relation.ispartofconferencetitleANZMAC 2005 Conference
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle, WA
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleBeyond the Disciplinary Boundaries of Superannuation Choice: A Consumer Behaviour Perspective
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorGrace, Debra A.


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