dc.contributor.convenor | Jillian Sweeney & Geoff Soutar | |
dc.contributor.author | Grace, Debra | |
dc.contributor.author | Anderson, Sharlene | |
dc.contributor.editor | Dr Sharon Purchase | |
dc.date.accessioned | 2018-03-27T04:10:32Z | |
dc.date.available | 2018-03-27T04:10:32Z | |
dc.date.issued | 2005 | |
dc.date.modified | 2007-03-21T21:20:43Z | |
dc.identifier.refuri | http://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/3-Consumer-Beh/3-Grace.pdf | |
dc.identifier.uri | http://hdl.handle.net/10072/2887 | |
dc.description.abstract | The debate over the introduction of “superannuation choice” in Australia has resided within
two opposing economic theories – free market theory and public interest theory. However,
consumer behaviour theory has been overlooked in the argument, and given that consumer
choice is the focal issue being debated, this is a significant oversight. This paper addresses
this oversight by empirically examining constructs such as consumer involvement, subjective
and objective knowledge, consideration of future consequences, age and education in the
context of superannuation. The findings have significant implications for future marketing in
this area. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | The University of Western Australia | |
dc.publisher.place | Perth, WA | |
dc.publisher.uri | https://anzmac.wildapricot.org/ | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofconferencename | ANZMAC 2005 Conference | |
dc.relation.ispartofconferencetitle | ANZMAC 2005 Conference | |
dc.relation.ispartofdatefrom | 2005-12-05 | |
dc.relation.ispartofdateto | 2005-12-07 | |
dc.relation.ispartoflocation | Fremantle, WA | |
dc.rights.retention | Y | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Beyond the Disciplinary Boundaries of Superannuation Choice: A Consumer Behaviour Perspective | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.rights.copyright | © The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.date.issued | 2005 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Grace, Debra A. | |