E-consumer behaviour

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Title E-consumer behaviour
Author Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Wright, Len Tiu
Journal Name European Journal of Marketing
Editor Charles Dennis and Bill Merrilees
Year Published 2009
Place of publication United Kingdom
Publisher Emerald Group Publishing
Abstract The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being under-explored. Design/methodology/approach: The paper is discursive, based on analysis and synthesis of e-consumer literature. Findings : Despite a broad spectrum of disciplines that investigate e-consumer behaviour and despite this special issue in the area of marketing, there are still areas open for research into e-consumer behaviour in marketing, for example the role of image, trust and e-interactivity. The paper develops a model to explain e-consumer behaviour.Research limitations/implications – As a conceptual paper, the study is limited to literature and prior empirical research. It offers the benefit of new research directions for e-retailers in understanding and satisfying e-consumers. The paper provides researchers with a proposed integrated model of e-consumer behaviour. Originality/value : The paper links a significant body of literature within a unifying theoretical framework and identifies of under-researched areas of e-consumer behaviour in a marketing context.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090560910976393
Volume 43
Issue Number 9/10
Page from 1121
Page to 1139
ISSN 0309-0566
Date Accessioned 2009-10-13
Date Available 2010-06-29T06:42:31Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/29244
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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