Retail Franchisors Reap Superior Benefits Through Internal Co-Branding

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Title Retail Franchisors Reap Superior Benefits Through Internal Co-Branding
Author Wright, Owen; Frazer, Lorelle
Publication Title 2009 International Society of Francising 23rd Annual Conference Proceedings
Editor Mark Grunhagen
Year Published 2009
Publisher H. Wayne Huizenga School of Business and Entrepreneurship
Peer Reviewed Yes
Published Yes
Publisher URI http://www.huizenga.nova.edu/ExecEd/ISOF/Conferences.cfm?Y=2009
Copyright Statement Copyright 2009 ISOF. Use hypertext link to access the publisher's website. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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