Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior

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Title Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior
Author Funk, Daniel Carl; Filo, Kevin; Beaton, Anthony Allan; Prtichard, Mark
Year Published 2009
Publisher Fitness Information Technology, Inc.
Citation Sport Marketing Quarterly, Vol. 18, pp. 126-138
Peer Reviewed Yes
Published Yes
Publisher URI http://wvuecommerce.wvu.edu/index.cfm?do=product.product&id=8108154741%5F91w&product_id=2077
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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