Generational theory and home economics: Future proofing the profession

Abstract

Generational theory has much to offer the home economics profession. This article explains sociocultural generational theory, traces the evolution of home economics informed by generational theory, and considers the implications of generational theory as a mechanism to “future proof” the home economics profession. In particular, insights into the unique traits, strengths, and abilities for the key baby boomer, Generation X, and the millennial generation cohorts are investigated. It is argued that the profession must adapt strategically to harness the potentialities of each generation. Several clear imperatives emerge from the application of generational theory to the home economics profession at this moment in time—the need for (a) harnessing and retaining the professional experience of baby boomers, (b) retaining Generation X and facilitating their shift to the leadership of the profession, and (c) attracting and retaining Generation Y. Strategic initiatives to achieve these imperatives are recommended and examples provided. Keywords: generational theory; home economics; member retention; leadership; professional development