Chinese Outbound tourists: Understanding their attitudes, constraints and use of information sources

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Title Chinese Outbound tourists: Understanding their attitudes, constraints and use of information sources
Author Sparks, Beverley; Pan, Grace Wen
Journal Name Tourism Management
Editor Professor Chris Ryan
Year Published 2009
Place of publication United Kingdom
Publisher Elsevier
Abstract Drawing upon Theory of Planned Behaviour (TPB) a survey was developed and implemented in Shanghai, China to investigate potential Chinese outbound tourists' values in terms of destination attributes, as well as attitudes toward international travel. Five destination attributes were rated as most important by this potential group of tourists and included the natural beauty and icons of a destination, quality infrastructure, autonomy, inspirational motives and social self-enhancement. In terms of predicting intentions to travel, social normative influences and perceived levels of personal control constraints were most influential based on TPB. The use of information sources in seeking information about a destination was also investigated. The evidence obtained suggests that television programs are an important source of information used by Chinese people to learn about target destinations. The role of the Internet as an information source was also shown to be substantial and stands to have a stronger impact over time.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.elsevier.com/wps/find/journaldescription.cws_home/30472/description#description
Alternative URI http://dx.doi.org/10.1016/j.tourman.2008.10.014
Copyright Statement Copyright 2009 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 30
Issue Number 4
Page from 483
Page to 494
ISSN 0261-5177
Date Accessioned 2010-02-15
Date Available 2010-07-07T07:41:17Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Marketing
URI http://hdl.handle.net/10072/29489
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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