Film-induced tourism: An incidental experience
Author(s)
Macionis, Niki
Sparks, Beverley
Griffith University Author(s)
Year published
2009
Metadata
Show full item recordAbstract
This research was conducted to discover how film viewing might be related to tourism activities and whether motivations drive people to become film-specific tourists or whether visitation to film locations is simply an incidental tourism experience. A survey collected data relating to film tourism motivation, film viewing behavior, general travel behavior, and demographic profiles. Factor analysis was applied to reduce 29 statements into themes of motivations that were labeled Novelty, Prestige, and Personalization. Logistic regression was used to predict likely future film tourist behavior.This research was conducted to discover how film viewing might be related to tourism activities and whether motivations drive people to become film-specific tourists or whether visitation to film locations is simply an incidental tourism experience. A survey collected data relating to film tourism motivation, film viewing behavior, general travel behavior, and demographic profiles. Factor analysis was applied to reduce 29 statements into themes of motivations that were labeled Novelty, Prestige, and Personalization. Logistic regression was used to predict likely future film tourist behavior.
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Journal Title
Tourim Review International
Volume
13
Issue
2
Subject
Tourism Marketing
Tourism