Service versus product brands: understanding international adaptation

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Title Service versus product brands: understanding international adaptation
Author wong, Ho Yin; Merrilees, Bill
Year Published 2009
Publisher Inderscience Publishers
Citation Journal for International Business and Entrepreneurship Development, Vol. 4(3), pp. 231-242
Peer Reviewed Yes
Published Yes
Publisher URI http://www.inderscience.com/browse/index.php?journalID=182
Alternative URI http://dx.doi.org/10.1504/JIBED.2009.029014
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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