Exploring Brand Extensions in the Context of Franchising

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Title Exploring Brand Extensions in the Context of Franchising
Author Weaven, Scott Keith W; Grace, Debra Ann; Jones, Ryan Edward
Publication Title Proceedings of ANZMAC Conference 2009 Melbourne
Editor Sandra Luxton
Year Published 2009
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://anzmac2009.org/
Copyright Statement Copyright 2009 ANZMAC. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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