What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory

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Title What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory
Author Wright, Owen; Weaven, Scott Keith W; Winzar, Hume
Publication Title Proceedings of the 2009 ANZMAC Conference
Editor Dewi Tojib
Year Published 2009
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://anzmac2009.org/
Copyright Statement Copyright 2009 ANZMAC. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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