Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising Sector
| File | Size | Format | |
|---|---|---|---|
| 57783_1.pdf | 148Kb | Adobe PDF | View |
| Title | Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising Sector |
|---|---|
| Author | Wright, Owen; Clarke, Peter David |
| Publication Title | Proceedings of The 14th Biennial World Marketing Congress |
| Editor | Colin L. Campbell |
| Year Published | 2009 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.ams-web.org |
| Copyright Statement | Copyright remains with the authors 2009. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/29943
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top