Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising Sector

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Title Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising Sector
Author Wright, Owen; Clarke, Peter David
Publication Title Proceedings of The 14th Biennial World Marketing Congress
Editor Colin L. Campbell
Year Published 2009
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Publisher URI http://www.ams-web.org
Copyright Statement Copyright remains with the authors 2009. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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