Walking the talk: reflections on Indigenous media audience research methods

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Title Walking the talk: reflections on Indigenous media audience research methods
Author Meadows, Michael
Journal Name Participations
Year Published 2009
Place of publication United Kingdom
Publisher University of Wales
Abstract Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of production in remote communities with audiences seldom, if ever, the focus. This absence was one of the driving forces behind a qualitative study of audiences for Indigenous broadcasting in Australia on which this discussion is based. The article underlines the central place of audiences in media research and the importance of considering methodology as an integral part of the research process. It outlines the range of strategies and techniques used to gather data for the first comprehensive Australian study of audiences for Indigenous radio and television which confirmed the critical cultural role being played by these media in the face of continuing mainstream media stereotyping.
Peer Reviewed Yes
Published Yes
Alternative URI http://www.participations.org/Volume%206/Issue%201/meadows.htm
Copyright Statement Copyright remains with the author 2009. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this monograph please refer to the publisher's website or contact the author.
Volume 6
Issue Number 1
Page from 118
Page to 136
ISSN 1749-8716
Date Accessioned 2010-03-02
Language en_AU
Faculty Faculty of Humanities and Social Science
Subject Communication Studies
URI http://hdl.handle.net/10072/30199
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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