An empirical examination of the reasons governing multiple unit franchise adoption in Australia

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Title An empirical examination of the reasons governing multiple unit franchise adoption in Australia
Author Weaven, Scott Keith W
Year Published 2009
Publisher Academic Journals
Citation Asian Journal of Marketing, Vol. 3(2), pp. 52-64
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.3923/ajm.2009.52.64
Copyright Statement Copyright 2009 Academic Journals Inc. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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