An empirical examination of the reasons governing multiple unit franchise adoption in Australia

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Title An empirical examination of the reasons governing multiple unit franchise adoption in Australia
Author Weaven, Scott Keith W
Journal Name Asian Journal of Marketing
Year Published 2009
Place of publication United States
Publisher Academic Journals
Abstract This study examines reasons why multiple unit franchising arrangements are adopted from a franchisor perspective. Based on the resource constraints and agency literatures a set of seven hypothesis explaining the choice of multiple unit franchising from a franchisor's perspective are derived and subjected to empirical assessment. The analysis is carried out using a sample of 114 Australian franchisors. Significant differences between prior explanations of the motivational incentives governing multiple unit adoption and practice within the Australian franchising sector were found. Results indicate that franchisors appear to approach the selection, recruitment and management of multiple unit franchisees in an ad hoc fashion that may have a deleterious effect upon the ongoing management of the franchising relationship. Implications for managerial action and future research direction are discussed.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.3923/ajm.2009.52.64
Copyright Statement Copyright 2009 Academic Journals Inc. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 3
Issue Number 2
Page from 52
Page to 64
ISSN 1819-1924
Date Accessioned 2010-01-13
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Business and Management
URI http://hdl.handle.net/10072/30613
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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