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dc.contributor.authorWeaven, Scott
dc.date.accessioned2017-05-03T12:52:59Z
dc.date.available2017-05-03T12:52:59Z
dc.date.issued2009
dc.date.modified2010-10-20T07:00:42Z
dc.identifier.issn02186101
dc.identifier.doi10.3923/ajm.2009.52.64
dc.identifier.urihttp://hdl.handle.net/10072/30613
dc.description.abstractThis study examines reasons why multiple unit franchising arrangements are adopted from a franchisor perspective. Based on the resource constraints and agency literatures a set of seven hypothesis explaining the choice of multiple unit franchising from a franchisor's perspective are derived and subjected to empirical assessment. The analysis is carried out using a sample of 114 Australian franchisors. Significant differences between prior explanations of the motivational incentives governing multiple unit adoption and practice within the Australian franchising sector were found. Results indicate that franchisors appear to approach the selection, recruitment and management of multiple unit franchisees in an ad hoc fashion that may have a deleterious effect upon the ongoing management of the franchising relationship. Implications for managerial action and future research direction are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent1288285 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherAcademic Journals
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom52
dc.relation.ispartofpageto64
dc.relation.ispartofissue2
dc.relation.ispartofjournalAsian Journal of Marketing
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150399
dc.subject.fieldofresearchcode1505
dc.titleAn empirical examination of the reasons governing multiple unit franchise adoption in Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2009 Academic Journals Inc. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorWeaven, Scott K.


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