Virally inspired: A review of the theory of viral stealth marketing

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Title Virally inspired: A review of the theory of viral stealth marketing
Author Swanepoel, Celeste; Lye, Ashley Roland; Rugimbana, Robert
Year Published 2009
Publisher University of New South Wales
Citation Australasian Marketing Journal, Vol. 17(1), pp. 9-15
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ausmj.2009.06.003
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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