A Zoomable Shopping Browser Using a Graphic-Treemap

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Title A Zoomable Shopping Browser Using a Graphic-Treemap
Author Huang, Mao Lin; Nguyen, Quang Vinh; Vo, Viet Cuong; Wang, Junhu
Publication Title Proceedings of the 2009 Sixth International Conference on Computer Graphics, Imaging and Visualization
Editor E. Banissi, M. Sarfraz, J. Zhang, A.Ursyn, W. C. Jeng, M. Bannatyne, J. Zhang, L. San, M. Huang
Year Published 2009
Place of publication USA
Publisher IEEE
Abstract Effective and efficient navigation and representation of the entire structure of the product catalog is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemaps, 2) Squarified Treemaps, into the on-line catalog to address the “small window” problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1109/CGIV.2009.13
Copyright Statement Copyright 2009 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
Conference name 6th International Conference on Computer Graphics, Imaging and Visualization
Location China
Date From 2009-08-11
Date To 2009-08-14
URI http://hdl.handle.net/10072/30842
Date Accessioned 2010-01-08
Language en_AU
Research Centre Institute for Integrated and Intelligent Systems
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Computer-Human Interaction
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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