Chinese Tourists and Confucianism

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Title Chinese Tourists and Confucianism
Author Kwek, Anna Swee Lym; Lee, Young-Sook
Journal Name Asia Pacific Journal of Tourism Research
Year Published 2010
Place of publication Hong Kong
Publisher Routledge
Abstract Despite the widespread belief in the significance of Confucianism on the behaviour of Mainland Chinese people, limited empirical studies have been conducted to examine the Chinese cultural and philosophical ideology in a tourism context. As an exploratory attempt, this paper investigates the influence of Confucian values on Mainland Chinese corporate travellers at leisure on the Gold Coast, Australia. Based on participant observations of group package tours, this paper suggests that the notion of harmony dominates and underlines the Chinese tourists' behaviour as tourists. The notion of harmony, further, was intricately related with such themes as respect for authority, relationship building or guanxi and conformity. Heavily influenced by the values of Confucianism, the travellers placed much emphasis on maintaining not only the correct and appropriate behaviour, which included paying due respect to one's superior, but also practising forbearance conforming to the interests of a wider group rather than individual desires. Relationship building appears to be a salient motivation, underlying the behaviour of the tourists. Confirming the suggestions from other disciplinary fields, such as Chinese psychology and social psychology, this paper highlights the need for more research attempts in this area for practical and theoretical advancements in our understanding. Keywords: Confucianism; Chinese corporate leisure travellers
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2010 Routledge. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal link for access to the definitive, published version.
Volume 15
Issue Number 2
Page from 129
Page to 141
ISSN 1094-1665
Date Accessioned 2010-05-24
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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