Preliminary investigation to operationalise Employee Brand Equity

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Title Preliminary investigation to operationalise Employee Brand Equity
Author King, Ceridwyn; Grace, Debra Ann
Publication Title he 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability
Editor Colin L. Campbell
Year Published 2009
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
Publisher URI http://www.ams-web.org/displaycommon.cfm?an=2
Copyright Statement Copyright 2009 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Publication Type Conference Publications (Extract Paper)

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