Preliminary investigation to operationalise Employee Brand Equity
| File | Size | Format | |
|---|---|---|---|
| 57894_1.pdf | 145Kb | Adobe PDF | View |
| Title | Preliminary investigation to operationalise Employee Brand Equity |
|---|---|
| Author | King, Ceridwyn; Grace, Debra Ann |
| Publication Title | he 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability |
| Editor | Colin L. Campbell |
| Year Published | 2009 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://www.ams-web.org/displaycommon.cfm?an=2 |
| Copyright Statement | Copyright 2009 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version. |
| ISBN | 09397831412 |
| Conference name | The 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability |
| Location | Oslo, Norway |
| Date From | 2009-07-21 |
| Date To | 2009-07-25 |
| URI | http://hdl.handle.net/10072/31742 |
| Date Accessioned | 2009-10-16 |
| Date Available | 2012-09-18T22:50:01Z |
| Language | en_US |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Measurement |
| Publication Type | Conference Publications (Extract Paper) |
| Publication Type Code | e3 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/31742
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