Preliminary investigation to operationalise Employee Brand Equity

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Title Preliminary investigation to operationalise Employee Brand Equity
Author King, Ceridwyn; Grace, Debra Ann
Publication Title he 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability
Editor Colin L. Campbell
Year Published 2009
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
Publisher URI http://www.ams-web.org/displaycommon.cfm?an=2
Copyright Statement Copyright 2009 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 09397831412
Conference name The 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability
Location Oslo, Norway
Date From 2009-07-21
Date To 2009-07-25
URI http://hdl.handle.net/10072/31742
Date Accessioned 2009-10-16
Date Available 2012-09-18T22:50:01Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Measurement
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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