Marketing Unions to Young People: Recruiting and 'rusting on'
| File | Size | Format | |
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| 62365_1.pdf | 61Kb | Adobe PDF | View |
| Title | Marketing Unions to Young People: Recruiting and 'rusting on' |
|---|---|
| Author | Bailey, Janis Mary; Price, Robin; Esders, Lin |
| Publication Title | Proceedings of the 23rd Conference of the Association of Industrial Relations Academics of Australia and New Zealand |
| Editor | John Lewer, Shaun Ryan, Johanna Macneil |
| Year Published | 2009 |
| Place of publication | Newcastle, NSW |
| Publisher | University of Newcastle Business School |
| Abstract | In light of declining trade union density, specifically amongst young workers, this paper explores how trade unions are servicing and organising young people. Our specific focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services marketing literature and the concept of an 'experience good' to explore trade union strategies. Based on interviews with a number of Queensland union officials, it is clear unions see the issue of recruitment of young people as significant, and that resources are being targeted on the development of innovative strategies at least in some unions. |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://airaanzweb.weebly.com/ |
| Copyright Statement | Copyright 2009 Association of Industrial Relations Academics Australia & New Zealand (AIRAANZ). The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website. |
| ISBN | 978 0 986085 0 2 |
| Conference name | Labour, Capital and Change: 23rd AIRAANZ Conference |
| Location | Newcastle, Australia |
| Date From | 2009-02-04 |
| Date To | 2009-02-06 |
| URI | http://hdl.handle.net/10072/31852 |
| Date Accessioned | 2010-04-16 |
| Date Available | 2010-11-03T07:04:45Z |
| Language | en_AU |
| Research Centre | Centre for Work, Organisation and Wellbeing |
| Faculty | Griffith Business School |
| Subject | Industrial Relations |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
| Publication Type Code | e2 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/31852
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