Marketing Unions to Young People: Recruiting and 'rusting on'

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Title Marketing Unions to Young People: Recruiting and 'rusting on'
Author Bailey, Janis Mary; Price, Robin; Esders, Lin
Publication Title Proceedings of the 23rd Conference of the Association of Industrial Relations Academics of Australia and New Zealand
Editor John Lewer, Shaun Ryan, Johanna Macneil
Year Published 2009
Place of publication Newcastle, NSW
Publisher University of Newcastle Business School
Abstract In light of declining trade union density, specifically amongst young workers, this paper explores how trade unions are servicing and organising young people. Our specific focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services marketing literature and the concept of an 'experience good' to explore trade union strategies. Based on interviews with a number of Queensland union officials, it is clear unions see the issue of recruitment of young people as significant, and that resources are being targeted on the development of innovative strategies at least in some unions.
Peer Reviewed No
Published Yes
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Copyright Statement Copyright 2009 Association of Industrial Relations Academics Australia & New Zealand (AIRAANZ). The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website.
ISBN 978 0 986085 0 2
Conference name Labour, Capital and Change: 23rd AIRAANZ Conference
Location Newcastle, Australia
Date From 2009-02-04
Date To 2009-02-06
Date Accessioned 2010-04-16
Language en_AU
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Subject Industrial Relations
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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