Consumer Based Brand Associations for Professional Football Leagues

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Title Consumer Based Brand Associations for Professional Football Leagues
Author Kunkel, Thilo; Funk, Daniel Carl; King, Ceridwyn
Publication Title Proceedings of the ANZMAC Conference 2009
Editor Dewi Tojib
Year Published 2009
Publisher Promaco Conventions (for ANZMAC)
Peer Reviewed Yes
Published Yes
Publisher URI http://anzmac2009.org/
Copyright Statement Copyright remains with the authors 2009. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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