Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions

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Title Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions
Author Ross, Mitchell; Heaney, Joo-Gim; Grace, Debra Ann
Publication Title Recent Advances in Retailing and Services Science. Conference Proceedings 2009
Editor Harry Timmermans
Year Published 2009
Publisher H.J.P. Timmermans
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Full Written Paper - Non-Refereed)

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