Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions
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| Title | Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions |
|---|---|
| Author | Ross, Mitchell; Heaney, Joo-Gim; Grace, Debra Ann |
| Publication Title | Recent Advances in Retailing and Services Science. Conference Proceedings 2009 |
| Editor | Harry Timmermans |
| Year Published | 2009 |
| Publisher | H.J.P. Timmermans |
| Peer Reviewed | No |
| Published | Yes |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/31935
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