Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions

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Title Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions
Author Ross, Mitchell; Heaney, Joo-Gim; Grace, Debra Ann
Publication Title Recent Advances in Retailing and Services Science. Conference Proceedings 2009
Editor Harry Timmermans
Year Published 2009
Place of publication United Kingdom
Publisher H.J.P. Timmermans
Peer Reviewed No
Published Yes
ISBN 9789068141757
Conference name 16th International Conference on Recent Advances in Retailing and Services Science (EIRASS 2009)
Location Niagara Falls
Date From 2009-07-06
Date To 2009-07-09
URI http://hdl.handle.net/10072/31935
Date Accessioned 2010-01-13
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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