“Destination” Fruit: Sense of Place and the Marketing of Foods

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Title “Destination” Fruit: Sense of Place and the Marketing of Foods
Author Bloxsome, Ellen; Pope, Nigel Kenneth
Publication Title Academy of Marketing (AM09): Putting Marketing in its Place
Editor Stephen Parkinson
Year Published 2009
Place of publication Leeds
Publisher Academy of Marketing
Abstract Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.leedsmet.ac.uk/conferences/am2009/index.html
ISBN 978 0 9560099 6 8
Conference name Academy of Marketing Annual Conference 2009
Location Leeds, UK
Date From 2009-07-06
Date To 2009-07-09
URI http://hdl.handle.net/10072/31943
Date Accessioned 2010-03-01
Language en_AU
Faculty Griffith Business School
Subject Consumer-Oriented Product or Service Development
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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