Services marketing issues in tourism and hospitality

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Title Services marketing issues in tourism and hospitality
Author Sparks, Beverley; Tideswell, Carmen Elizabeth
Book Title Services marketing: A managerial approach
Editor Janet R. McColl-Kennedy
Year Published 2003
Citation Milton,Queensland, Australia: John Wiley &​ Sons pp. 391-417
Peer Reviewed No
Published Yes
Publisher URI http://www.wiley.com/WileyCDA/
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapter (Non-Composite)

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