Services marketing issues in tourism and hospitality
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| Title | Services marketing issues in tourism and hospitality |
|---|---|
| Author | Sparks, Beverley; Tideswell, Carmen Elizabeth |
| Book Title | Services marketing: A managerial approach |
| Editor | Janet R. McColl-Kennedy |
| Year Published | 2003 |
| Place of publication | Milton,Queensland, Australia |
| Publisher | John Wiley & Sons |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://www.wiley.com/WileyCDA/ |
| Chapter Number | 15 |
| Page from | 391 |
| Page to | 417 |
| ISBN | 0470800682 |
| Date Accessioned | 2010-04-09 |
| Date Available | 2010-07-13T07:14:58Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Tourism |
| URI | http://hdl.handle.net/10072/32047 |
| Publication Type | Book Chapter (Non-Composite) |
| Publication Type Code | b2 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/32047
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