Services marketing issues in tourism and hospitality

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Title Services marketing issues in tourism and hospitality
Author Sparks, Beverley; Tideswell, Carmen Elizabeth
Book Title Services marketing: A managerial approach
Editor Janet R. McColl-Kennedy
Year Published 2003
Place of publication Milton,Queensland, Australia
Publisher John Wiley &​ Sons
Peer Reviewed No
Published Yes
Publisher URI http://www.wiley.com/WileyCDA/
Chapter Number 15
Page from 391
Page to 417
ISBN 0470800682
Date Accessioned 2010-04-09
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism
URI http://hdl.handle.net/10072/32047
Publication Type Book Chapter (Non-Composite)
Publication Type Code b2

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