Persuasion and types of enticements offered by pharmaceutical companies to Gold Coast general practitioners in an attempt to encourage a health website recommendation

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Title Persuasion and types of enticements offered by pharmaceutical companies to Gold Coast general practitioners in an attempt to encourage a health website recommendation
Author Usher, Wayne Tony; Skinner, James Lee
Journal Name Health and Social Care in the Community
Year Published 2010
Place of publication United Kingdom
Publisher Wiley - Blackwell
Abstract This study was undertaken to determine if pharmaceutical companies persuade and offer enticements to Gold Coast (Queensland, Australia) general practitioners (GPs), in an attempt to encourage them to recommend health websites to the health consumer. A survey instrument consisting of seven single response questions was mailed to 250 (61%) out of 410 GPs. Questions were designed to measure the percentages (%) and proportions associated with levels of persuasion and types of enticements pharmaceutical companies are offering GPs, in an attempt to encourage them to recommend health websites to the health consumer. The survey instrument allowed participants to indicate their (1) gender, (2) age and (3) years of experience (less experienced £ 10 years ⁄ more experienced ‡ 10 years). One hundred and eight (43%) of the 250 GPs returned a completed survey. The return rate for male GPs was 72 (40%) and for female GPs, it was 36 (33%). Sixty-eight (63%) GPs indicated that they actively recommend health websites to their patients [male GPs – 48 (71%), female GPs – 20 (29%)]. This study highlights that female GPs (80%), those aged between 31 and 40 (77%) and GPs with < 10 years experience (72%) were more frequently targeted by pharmaceutical companies. This study reports that pharmaceutical companies are offering various types of enticements in an attempt to persuade Gold Coast GPs to recommend specific health websites to the health consumer. Further research should explore if similar levels of persuasion and types of enticements are being offered to GPs across Australia.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1111/j.1365-2524.2009.00879.x
Volume 18
Issue Number 1
Page from 100
Page to 105
ISSN 0966-0410
Date Accessioned 2010-02-22
Date Available 2010-07-27T07:15:34Z
Language en_AU
Faculty Faculty of Education
Subject Group Theory and Generalisations
URI http://hdl.handle.net/10072/32177
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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