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dc.contributor.authorGrace, Debra
dc.contributor.authorWeaven, Scott
dc.contributor.authorRoss, Mitchell
dc.contributor.editorLen Tiu Wright
dc.date.accessioned2017-05-03T12:53:01Z
dc.date.available2017-05-03T12:53:01Z
dc.date.issued2010
dc.date.modified2010-09-23T07:06:35Z
dc.identifier.issn13522752
dc.identifier.doi10.1108/13522751011032601
dc.identifier.urihttp://hdl.handle.net/10072/32218
dc.description.abstractPurpose - Although superannuation planning has been examined within the context of individual choice, life course and cumulative advantage perspectives, little research has been contained within the theories of consumer behavior. This paper, therefore, aims to examine this important issue by delving into the perceptions of retirement planning from the perspectives of both male and female consumers. Design/methodology/approach - A qualitative research design was adopted to gather in-depth information within a real-life context in order to build theory. In total, 21 exploratory semi-structured interviews, to assist in identifying and describing the variety of thoughts and feelings that female and male consumers hold towards financial retirement planning, were conducted. Findings - The findings from the in-depth interviews indicate that males and females adopt different perspectives when it comes to retirement planning. Males tend to adopt an individual choice perspective, whereby it is assumed that retirement will be another stage in life which will provide for a lifestyle conducive with their current standard of living. Women, on the other hand, adopt very much a life course perspective, which makes no assumptions or predictions about future life stages, but one that views outcomes as contingent on the circumstances of one's life. Originality/value - The value of this research lies in its methodology and analysis. Perceptions of males and females in relation to retirement planning have not before been mapped and, as such, the perpetual maps developed in the paper contribute new knowledge in relation to attitudes and behavior towards retirement financial planning.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent185352 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom174
dc.relation.ispartofpageto188
dc.relation.ispartofissue2
dc.relation.ispartofjournalQualitative Market Research: An International Journal
dc.relation.ispartofvolume13
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1505
dc.titleConsumer retirement planning: an exploratory study of gender differences
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2010 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2010
gro.hasfulltextFull Text
gro.griffith.authorWeaven, Scott K.
gro.griffith.authorGrace, Debra A.
gro.griffith.authorRoss, Mitchell J.


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