Chinese Holiday Makers' Expenditure: Implications for Marketing and Management

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Title Chinese Holiday Makers' Expenditure: Implications for Marketing and Management
Author Wang, Ying; Davidson, Michael Cameron
Journal Name Journal of Hospitality Marketing & Management
Editor Dogan Gursoy, Nancy Swanger,
Year Published 2010
Place of publication United States
Publisher Routledge Taylor & Francis Group
Abstract Tourist destinations are more interested in attracting high-yield tourists, and visitor expenditure has often been used as a measure of market yield. This study examined Chinese holiday travelers' expenditure in Australia with the purpose of identifying the characteristics of the high-spending segments in this market. A questionnaire was designed to collect data from departing Chinese tourists. The study concluded that Chinese holiday travelers' total and disaggregated expenditures were associated with different sets of sociodemographic trip characteristics and psychological factors. In particular, their total expenditure in Australia was determined by their income, age, place of residence, travel party size, length of stay, and visitation to other destination. The study extended the existing literature on tourist expenditure. It also provided practical marketing and management implications for Australia.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2010 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Volume 19
Issue Number 4
Page from 373
Page to 396
ISSN 1936-8623
Date Accessioned 2010-06-10
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Marketing
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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