Understanding youth motivation of entertainment consumption at shopping centres: Implciations for shopping centre marketing.

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Title Understanding youth motivation of entertainment consumption at shopping centres: Implciations for shopping centre marketing.
Author Sit, Jason
Year Published 2003
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publication Title Proceedings of the ANZMAC Conference 2003
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/index.php
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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