Examining the impact of retail experiences on feelings, satisfaction and brand attitude
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| Title | Examining the impact of retail experiences on feelings, satisfaction and brand attitude |
|---|---|
| Author | O'Cass, Aron; Grace, Debra Ann |
| Publication Title | Retailing 2003: Strategic Planning in Uncertain Times - |
| Editor | Joel R Evans |
| Year Published | 2003 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | No |
| Published | Yes |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/32790
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