The Promotion of Marquee Personalities to Increase Viewership in a World Event
| File | Size | Format | |
|---|---|---|---|
| 58334_1.pdf | 720Kb | Adobe PDF | View |
| Title | The Promotion of Marquee Personalities to Increase Viewership in a World Event |
|---|---|
| Author | Scott, Olan Kees Martin; Zakus, Dwight; Hill, Brad Andrew |
| Publication Title | Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association |
| Editor | Melissa Johnson, Jane Summers |
| Conference name | Bridging the Gap: Bringing the World Down Under |
| Year Published | 2008 |
| Publisher | Sport Marketing Association |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.sportmarketingassociation.com/conference.aspx |
| Copyright Statement | Copyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/32835
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