The Promotion of Marquee Personalities to Increase Viewership in a World Event

File Size Format
58334_1.pdf 720Kb Adobe PDF View
Title The Promotion of Marquee Personalities to Increase Viewership in a World Event
Author Scott, Olan Kees Martin; Zakus, Dwight; Hill, Brad Andrew
Publication Title Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association
Editor Melissa Johnson, Jane Summers
Conference name Bridging the Gap: Bringing the World Down Under
Year Published 2008
Publisher Sport Marketing Association
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sportmarketingassociation.com/conference.aspx
Copyright Statement Copyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

Full Record

Griffith University copyright notice