The Promotion of Marquee Personalities to Increase Viewership in a World Event

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Title The Promotion of Marquee Personalities to Increase Viewership in a World Event
Author Scott, Olan Kees Martin; Zakus, Dwight; Hill, Brad Andrew
Publication Title Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association
Editor Melissa Johnson, Jane Summers
Year Published 2008
Place of publication University of Southern Queensland
Publisher Sport Marketing Association
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sportmarketingassociation.com/conference.aspx
Copyright Statement Copyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
Conference name Bridging the Gap: Bringing the World Down Under
Location Gold Coast, Australia
Date From 2008-07-18
Date To 2008-07-19
Date Accessioned 2009-12-03
Language en_US
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1a

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