The challenge of keeping experienced franchisees motivated

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Title The challenge of keeping experienced franchisees motivated
Author Frazer, Lorelle; Merrilees, Bill; Nathan, Greg
Publication Title Academy of World Business, Marketing and Management Development Conference Proceedings: Vol 2 No 1, 2006
Editor Ogunmokun, Gabriel; Gabbay, Rony;
Conference name Academy of World Business, Marketing & Management Development 2006 Conference
Year Published 2006
Publisher Academy of World Business, Marketing and Management Development
Peer Reviewed Yes
Published Yes
Publisher URI http://www.academyofworldbusiness.com/conf2006.html#track23
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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